March 2009
23 posts
The Evaluation.
Communication Technology
Technology does not really inspire me nor does it drive me.
I found it difficult to find motivation for the brief.
The project grew from this quote,
” Intelligence of the heart…..I think empathy, curorisity and intuition are an art directors greatest gift. I am not impressed when someone tells me how good they are at photoshop, or some new fangled software. Those are...
"Great Minds Like a Think" The Econimist
The Economists slogan campaign. Timeless format re written with change in economic climate. I had a shot at some Copy writing.
Make sure you take a great brief
” Every brief has three essential elements; a profile of your target audience; clarification of your core message that is to be communicated; and a good reason why the target audience should be interested- what benefit does it give them? “
*Copywriting; Successful writing for design, advertising and marketing.
1 tag
Three is the Magic Number
Strategic Thinking
As in life, it seems that three is the magic number when tackling advertising problems.( I use the term problem here, but only figuratively speaking as in advertising there is never a definative Answer to a problem merely executions of ideas)
I have been advised to think in triangles.
Audience>Business> Transmittor
Audience> Voice/Message > Media
Re thinking Print Advertising.
Re thinking Print Advertising transforming traditional medium in a way that takes advantage of medium’s different properties. Demonstrating how creatives translate different aspects of print media into advertising metaphors. How do most people see a magazine? It has color, it comes in a certain size and it is flat. Not the people who have created the ads below.
Creative director V Copy Writer
So, this is what I wrote in year one.
(Project part is irelvent) but it’s the bit about aspirations to be an Art Director, awareness of semiotics; Communicating Ideas to be understood by the audience, addressing the audience in an appropriate tone; the socially and culturally aware ‘designer’ that is particularly relevant when finding the skills to excel in advertising.
My...
February 2009
44 posts
Saatchi →
Researching the leading Ad Agencies
Grey London →
BBDO WorldWide →
1 tag
CST Advertising →
Wieden + Kennedy London →
London Based Communication Agency Responsible for the Honda, ‘Hate Something, Change Something’ Campaign.
Ogilvy →
Work Club →
A creative agency with a digital spin.
A Timeless Idea.
Continued frustration and lack of motivation provoked some serious question on the on going debate ‘What is Vis Com? And Where do I fit?”. Infrequency on posts towards Com Tech demonstrates that my practical hands on brief was not the answer to solve my discontent towards The Communication Technology Module. The Project seemed like a chore.
To Jump Start inspiration I sidetracked...
The Creative Block: Blogs and concepts and ideas
Totally uninspired and unmotivated.
I have come to a stand still with Com Tech.
Feigning excitement for Technology gets old.
“intelligence of the heart…..I think empathy, curorisity and intuition are the greatest gift. I am not impressed when someone tells me how good they are at photoshop, or some new fangled software. …..I am interested in what makes people tick; What excites them, what moves...
